5 Ways Live Music Can Boost Pub Sales (Backed by Data)

Live music isn’t just entertainment - it’s a business booster. In a crowded hospitality market, offering live performances can directly improve your bottom line.

Research by CGA and GigRealm shows that 78% of consumers are more likely to visit a pub if it offers live music, and 73% stay longer and spend more. Here’s why:

1. Increased Footfall – A live act gives people a reason to choose your venue over competitors.

2. Longer Visits – Live music encourages customers to stick around, meaning more drink and food sales.

3. Stronger Weeknights – Music on quieter nights like Tuesday or Wednesday can increase sales by 40–50%.

4. Routine Visits – Weekly gigs build loyalty and bring regulars back.

5. Buzz & Visibility – Live acts are social media gold, especially when artists bring their own following.

Consistency is key to maximising these benefits. By incorporating regular music events into your calendar, you not only enhance your venue’s atmosphere but also create a loyal customer base who return for the experience. With the right tools like GigRealm, managing live music doesn’t have to be complicated.

🎵 Want to try live music at your venue? Start your free trial with GigRealm and see the difference it makes.